Tossup
A book by this theorist begins by analyzing the contentless “environment” of a light bulb. This theorist claimed that privacy only existed in the early modern period, but we still value it since “we look at the present through a rear-view mirror.” This theorist argued that in the electronic age, everyone is concerned with everyone else’s business in a “global village.” This author of The Gutenberg Galaxy described media that require viewers to expend low or high levels of effort as “hot” and “cool” in a book that argues that the form of a medium is more important than its content. For 10 points, what Canadian “father of media studies” claimed “the medium is the message?” ■END■
ANSWER: Marshall McLuhan
<Cambridge B, Social Science>
= Average correct buzz position
Buzzes
Summary
| Tournament | Edition | TUH | Conv. % | Neg % | Average Buzz |
|---|---|---|---|---|---|
| Northern California | US | 3 | 33% | 33% | 105.00 |
| Southern California | US | 3 | 33% | 33% | 55.00 |
| Eastern Canada (1) | US | 3 | 100% | 0% | 74.67 |
| Eastern Canada (2) | US | 9 | 100% | 0% | 72.44 |
| Florida | US | 3 | 33% | 0% | 100.00 |
| Great Lakes | US | 10 | 30% | 0% | 67.33 |
| Lower Mid-Atlantic | US | 5 | 80% | 0% | 85.25 |
| Upper Mid-Atlantic | US | 11 | 18% | 9% | 91.00 |
| Midwest | US | 6 | 33% | 17% | 91.00 |
| North | US | 3 | 67% | 0% | 100.50 |
| Northeast | US | 7 | 43% | 0% | 92.00 |
| Pacific | US | 8 | 88% | 0% | 81.00 |
| Southeast | US | 12 | 42% | 8% | 73.80 |
| Upstate NY | US | 3 | 0% | 0% |