Tossup

A book by this theorist begins by analyzing the contentless “environment” of a light bulb. This theorist claimed that privacy only existed in the early modern period, but we still value it since “we look at the present through a rear-view mirror.” This theorist argued that in the electronic age, everyone is concerned with everyone else’s business in a “global village.” This author of The Gutenberg Galaxy described media that require viewers to expend low or high levels of effort as “hot” and “cool” in a book that argues that the form of a medium (-5[1])is more important than its content. For 10 points, what Canadian (10[1])“father of media studies” claimed “the medium is the message?” ■END■ (0[1])

ANSWER: Marshall McLuhan
<Cambridge B, Social Science>
= Average correct buzz position

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Buzzes


Summary

TournamentEditionTUHConv. %Neg %Average Buzz
Northern CaliforniaUS333%33%105.00
Southern CaliforniaUS333%33%55.00
Eastern Canada (1)US3100%0%74.67
Eastern Canada (2)US9100%0%72.44
FloridaUS333%0%100.00
Great LakesUS1030%0%67.33
Lower Mid-AtlanticUS580%0%85.25
Upper Mid-AtlanticUS1118%9%91.00
MidwestUS633%17%91.00
NorthUS367%0%100.50
NortheastUS743%0%92.00
PacificUS888%0%81.00
SoutheastUS1242%8%73.80
Upstate NYUS30%0%