Tossup

A book by this theorist begins by analyzing the contentless “environment” of a light bulb. This theorist claimed that privacy only existed in the early modern period, but we still value it since “we look at the present through a rear-view mirror.” This theorist argued that in the electronic age, everyone is concerned (10[1])with everyone else’s business in a “global village.” (10[2])This author of (10[1])The Gutenberg Galaxy (10[1])described media that require viewers (10[2])to expend low or high levels of effort as “hot” and “cool” in a book that argues that the form of a medium is more important than its content. (10[1])For 10 points, what Canadian “father of media studies” (10[1])claimed “the medium is the message?” ■END■

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